GM plans Caprice police car to rival Ford

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General Motors Co. will revive the Caprice name as a rear-wheel-drive police car in 2011, expanding the list of competitors to Ford Motor Co.’s ubiquitous Crown Victoria cop cruiser as Ford weighs whether or not to close the Canadian factory that builds the model.

GM said Monday it would bring back the Caprice 15 years after it stopped making it for law-enforcement customers.

The sedan, equipped with either a V6 or V8 engine, will be made in Australia on the same underpinnings as the Ontario-built Chevrolet Camaro. GM says the vehicle’s 112-cubic-foot interior is larger than Ford’s top-selling model.

“We feel like given its product strength, it’s going to be a major player,” said GM spokesman Brian Goebel.

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Why setting performance targets can backfire

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SEVERAL years ago, employees at General Motors (GM) began sporting badges with the number 29 on them. That figure was not a prescient estimate of the billions of dollars that the giant car company would ultimately pocket from the American taxpayer in the form of government handouts. Instead, it represented the percentage share of the American car market that GM’s bosses aspired to. Fixated on this target, the firm went on to make decision after disastrous decision that helped drag it to the brink of bankruptcy.
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