Subject to council approval Monday, the city will no longer be officially known as the Corporation of the City of St. Thomas, but instead St. Thomas – The Railway City.
And with it, new branding courtesy of adHome – an advertising and digital agency based in London – and a city administrative team composed of various department staff.
The new identity for the city is designed to “reflect a strong, close-knit community that’s continually looking to move forward,” according to city manager Wendell Graves.
In addition, it is designed to “reflect a vibrant culture and progressive business ideals looking to the future with a nod to the past,” continues Graves in his report to council.
