City Scope this afternoon confirmed Elgin St. Thomas Public Health has hired a London, Ont., public relations firm, Makin’ Headlines. Company president John Matsui confirmed he has been retained by ESTPH CEO Cynthia St. John to sort out communication issues.
Matsui is billed on the firm’s website as a public relations/ public consultation specialist – dealing in the nvironment, technology and healthcare.
Success listed include:
= London Health Sciences Foundation/
St. Joseph’s Health Centre Foundation
Provided executed strategy that won a $15 million dollar grant from City of London.
– Town of Bosanquet
Created publicity campaign that diffused tensions between landowners and native groups at Ipperwash.
– BFI
Succesfully managed news media and public opinion to allow development of a sanitary landfill site near Ottawa without a single objection.
ESTPH has been the subject of several City Scope posts over the past few months including these stories: Search for greener pastures is costing service to community and When the going gets tough head out on a road trip
Matsui has arranged for a meeting with himself, St. John and City Scope for Monday morning. Full details will be posted on the City Scope blog.
Ian's City Scope 
ESTPH Retaining Public Relations Firm
What’s up with this, why does the St Thomas Health Unit need the services of a Public Relations Firm?
Is this damage control on their part, a result of articles you have written in City Scope?
Me thinks so.
From what I can see they’ve hired on one of the most expensive firms available!
Guess who’s paying for this, not Cynthia St. John, she lives in London.
We as tax payers in Elgin-St Thomas will have to foot the bill in their efforts to make themselves look good.
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Robert: You hit the nail on the head! Damage control, bring in the spin doctor. And his job sure isn’t to promote the services available to the community. Every dollar he puts in his pocket is a dollar taken away from core services. Will find out more when I meet with John and Cynthia on Monday. – Ian
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