Subject to council approval Monday, the city will no longer be officially known as the Corporation of the City of St. Thomas, but instead St. Thomas – The Railway City.
And with it, new branding courtesy of adHome – an advertising and digital agency based in London – and a city administrative team composed of various department staff.
The new identity for the city is designed to “reflect a strong, close-knit community that’s continually looking to move forward,” according to city manager Wendell Graves.
In addition, it is designed to “reflect a vibrant culture and progressive business ideals looking to the future with a nod to the past,” continues Graves in his report to council.

Is the goal of this provincial government to encourage migration from rural areas to urban centres, as suggested by one Elgin county mayor? That was one of the issues raised at a roundtable on rural poverty held Feb. 24 at the CASO station in St. Thomas and hosted by Elgin-Middlesex-London Conservative MPP Jeff Yurek.
It’s a much anticipated document and it can be found in the agenda for Monday night’s city council meeting.