More sensitivity and less stunt when reaching out to the homeless


city_scope_logo-cmykThe promotion was called Sleepless In Our City, a well-intentioned fundraiser for the United Way of Elgin-St. Thomas. In capsule form, former MP Joe Preston and Tim Smart, the regional sales manager for a couple of local radio stations, were going to bundle up and spend the night sleeping – if possible – in the back seat of their respective cars. In the case of Tim, a Honda Civic.
(Full disclosure here, I spent several years as a volunteer on the United Way campaign cabinet and the entire team is to be applauded for raising in excess of $485,000 in this year’s campaign, as announced Friday evening.)
The media release from the United Way noted, “In Elgin St. Thomas, 20% of home owners and 42% of renters were spending more than 30% of their household income on shelter costs.”

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